Setanta Sports News announces launch date

Setanta Sports

Setanta Sports News has announced that it will launch on November 29th. The 24-hour channel will be available free-to-air on the Virgin Media platform, and on satellite. The channel will cover all relevant sports stories from the UK and abroad, regardless of whether the event is broadcast on a Setanta channel.

Setanta Sports News is jointly owned by Setanta Sports and Virgin Media, and produced by ITN. Its EPG number on Virgin Media is 518. The satellite EPG number is to be confirmed.

Geoff Hill, Editor-in-Chief, Setanta Sports News, said: "We want Setanta Sports News to be fun and engaging for the nation's sports fans. Viewers will get the sports news that matters delivered in a thorough, concise and accurate way, but this channel will be much more than a rolling sports news service—we want the added value of passionate input from fans. We aim to be alongside them at every major sporting event across the UK."

Malcolm Wall, CEO of Content, Virgin Media, said: "This channel represents a new age for sports fans in this country. We're confident its energy will provide a fresh approach to sports news in the UK and by putting fans at the very heart of the channel, we think it will give us the edge with viewers."

DTG Staff  |  06.11.2007

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