ITV has signed a deal with SES Astra to use two more transponders to extend its digital TV service to provide more regional coverage and more interactive services.
ITV already has three Astra transponders, but sees the additional service as crucial in remaining competitive in the fast-moving digital TV marketplace.
"ITV1 is the most popular commercial television channel in Britain, but to stay at the top against a background of continuing digital viewer growth, we need to ensure that we have the transmission capacity to meet our digital strategy objectives. SES Astra was the natural choice when we decided to increase our capacity, not just because of its proven technical expertise and experience, but also because of its unrivalled security and back-up facilities," said Mick Desmond, ITV's broadcast CEO.
ITV1 is Britain's most popular commercial TV channel with an average weekly audience of 45 million. Astra's 13 satellites transmit over 1400 analogue and digital TV and radio channels as well as multimedia and internet services.
Lovelacemedia | 15.09.2004