Virgin Media has launched a new Bollywood Movies On Demand service, giving viewers access to over 30 Bollywood titles.
Bollywood films can be found in the "More On Demand" section of Virgin TV on demand.
The platform also offers catch-up TV, TV Choice on demand, movies and music.
To celebrate the launch of the service Virgin commissioned the world's hottest curry—the 'Bollywood Burner', which diners must sign a disclaimer before eating.
James Kydd, Virgin Media's Managing Director of Brand and Marketing said: "We are delighted to be bringing the hottest film genre to our customers with Bollywood Movies On Demand."
"Bollywood is set to really take off this year and we're hoping to encourage people to try something new—be it a Bollywood movie or an extra hot curry!"
Virgin have also announced the appointment of three new members to their board of directors. James A. Chiddix, Andrew Cole and Steven J. Simmons joined on 8 July as Independent Non-Executive Directors.
DTG Staff | 10.07.2008