TiVo has announced that it has met its deadline of achieving 2m subscribers within two years, with the target being reached during the first week of September.
The company believes it is now on target to reach 3m subscribers by January and is reported to have earmarked $50m to spend on attracting new customers to its service.
TiVo's marketing offensive is partly a response to a tough period where its share price has fallen as a result of an expectation that DirecTV will offer subscribers an alternative DVR provider. Currently, customers sign up for TiVo's service after buying a digital TV set-top box at an electronics store or from DirecTV.
Lovelacemedia | 28.09.2004