ESPN to launch UK Channel

ESPN have announced plans to launch a new channel in the UK which will televise 46 Barclays Premier League matches this coming season. ESPN said the channel will be available in both SD and HD, making it the company's first European HD channel.

ESPN will offer live Barclays Premier League football, international sports and a range of U.S. sports previously provided on ESPN America, which will be integrated in the UK into the new channel.

As part of the new arrangement, ESPN has stated that Sky will make ESPN available on a premium subscription basis to all Sky homes.

Lynne Frank, Managing Director of ESPN EMEA said "We hope football and sports fans will enjoy ESPN's compelling mix of Barclays Premier League football, international sports and the best of the US sports in both SD and HD. We look forward to working with Sky to deliver great sports content to their subscribers and will continue our discussions with all other pay-TV providers so that we can bring ESPN to as many sports fans in the UK as possible."

Mike Darcey, Sky's Chief Operating Officer, added: "Our agreement with ESPN to retail its portfolio of sports channels ensures that we have certainty of distribution of all live Premier League matches to Sky homes, and further adds to the high-quality sports content our customers can enjoy, both in standard- and high-definition. We are also delighted to provide support in the form of production, advertising sales and commercial retailing."

ESPN will be available to Sky customers from 3 August 2009.

DTG Staff  |  08.07.2009

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