Blockbuster has announced it will be making its content library available on demand via select new Samsung HDTVs, home theatre systems and Blu-ray players in the US.
The Blockbuster OnDemand service provides screen search and browsing capabilities, as well as ratings, trailers, and other information about each movie on the television.
"This agreement underscores the growing opportunities around digital delivery and the plan to make the BLOCKBUSTER brand as available on screens as it has always been on storefronts. The Blu-ray players BLOCKBUSTER will feature represent the perfect bridge between physical stores and digital delivery by providing streaming digital access to the newest hit movies and high definition Blu-ray product, which is available in our stores and through BLOCKBUSTER By Mail," said Jim Keyes, Blockbuster Chairman and CEO. "We look forward to working with Samsung to showcase their select products in Blockbuster stores while making Blockbuster's digital library available in homes across America."
"Samsung constantly seeks ways to provide greater value to consumers through innovation and connectivity," said Tim Baxter, President of Samsung Electronics America. "Our strategic alliance with Blockbuster means that we will provide consumers another significant avenue to access rich content and a great viewing experience."
The alliance also includes the sale of Samsung Blu-ray players with the integrated Blockbuster OnDemand service at Blockbuster stores and online at blockbuster.com, in addition to Samsung's existing retail channels.
The companies expect to have the BLOCKBUSTER OnDemand service integrated into new Samsung Blu-ray disc players and HDTVs by Autumn 2009.
DTG Staff | 15.07.2009