Virgin VoD reaches over half of digital customers

Over half (55%) of Virgin Media's digital customers are accessing video on demand (VoD) through the service, according to Virgin's financial results for the quarter ended September 30, 2009.

The results reveal that Virgin has received their highest ever VoD views. On average 66m customers per month have viewed VoD programming on Virgin, compared to 45m last quarter.

Neil Berkett, Chief Executive Officer of Virgin Media, said: "Our triple-play penetration is at record levels and over 10% of our customers now take all four services from us. Our focus remains on attracting high value customers, who buy more from us and stay with us longer. This strategy has led to the second successive quarter of record ARPU and strong consumer revenue growth. I am delighted that these results show we are progressing significantly in this regard."

DTG Staff  |  29.10.2009

Previous story  |  Next story