2009: most successful year for BBC Red Button

This year an average of over 11 million people have pressed the BBC 'red button', resulting in 2009 been the most successful year in its 10 year history.

According to the BBC there's been more interactive content launched this year than ever before.

This year audiences have tuned in to watch events such as Wimbledon and the Eurovision Song Contest, and experienced innovations such as the BBC Proms "Maestro-cam", the F1 experience and a new cross-platform CBeebies service.

Almost a million people watched the new animated Doctor Who series, Dreamland, via the red button and just over a million watched Robbie Williams perform three exclusive tracks as part of his appearance on Friday Night With Jonathan Ross.

John Denton, Managing Editor, BBC Red Button, said: "This year has proven that audiences love choice and enjoy the extra interactivity that the red button service can provide and we're pleased that, as UK television becomes fully digital, we've been able to take this incredible performance to even more viewers."

DTG Staff  |  15.12.2009

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