UK consumers watching more digital TV

The UK has the highest proportion of digital TV homes (88%) when compared to 11 other markets including the USA and Russia, according to new research by Ofcom.

The International Communications Market Report looks at take-up, availability, pricing and use of broadband, landlines and mobiles, TV and radio across 12 markets worldwide.

The amount of time UK viewers spend watching TV increased by more than 3% last year—the biggest increase across all the countries surveyed—to 3.8 hours a day, according to the research.

However, the UK watches slightly less than viewers in Italy, Poland and Spain—as well as the US, which tops the TV viewing table on 4.6 hours a day.

Ofcom also found that over the five years to 2008 the UK had the second highest growth in broadband lines per person.

The price of communication services in the UK have generally fallen since 2008 and compare well with the prices consumers pay in France, Germany, Italy, Spain and the US, say Ofcom. Overall, among those six the UK has the lowest prices for single-service broadband, and the second lowest prices (after Italy) for fixed-line voice.

DTG Staff  |  17.12.2009

Previous story  |  Next story