iPlayer reaches five million unique weekly users

As BBC iPlayer approaches its second birthday on Christmas Day, new figures released by the BBC reveal 2009 to be the most successful to date, with an average of over five million unique users a week.

New data released by the BBC provides an insight into how users of iPlayer differ per platform with Mac and PS3 users prefering comedy shows such as Mock The Week, while PC and Virgin Media users seem to be more keen on drama, with EastEnders and Waking The Dead proving to be more popular.

The figures also reveal how people watch iPlayer on mobile devices with big peaks in traffic post 9.00pm, and again on Saturday and Sunday morning, suggesting that significant numbers of viewers are watching iPlayer from bed.

Monthly figures for November 2009 saw 88.2 million requests, boosted by a record-breaking 59.6 million for TV programmes and 28.6 million radio requests.

The new series of Top Gear received 1.2 million requests for episode one, and Life, BBC Children In Need and Russell Howard's Good News also boosted the overall figures. For radio, football coverage, The Chris Moyles Show and The News Quiz were among most popular titles.

Computer usage still dominates BBC iPlayer use (86% of requests), but the re-launch of BBC iPlayer on Nintendo Wii has seen a rise in requests via this device.

Erik Huggers, Director of Future Media and Technology, said: "BBC iPlayer has gone from strength to strength this year, with tens of millions of views each month.

"These figures show people are making the most of the choice they now have—whether it's watching EastEnders on your PC during your lunch break, listening to Desert Island Discs on the bus or watching Mock The Week in bed, viewing patterns change depending on the time and location of the audience.

"We'll be looking to increase the availability of the BBC iPlayer on new platforms and devices in coming months and are looking towards more success in 2010."

DTG Staff  |  23.12.2009

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