Connected TV Gaming Forum launches

An international connected TV gaming forum has been set up for the development of games on connected TV. The founding companies of the Forum are Accedo, Betfair, PlayJam, RallyPoint and Two Way Media.

The aim of the Forum is to 'galvanise a common approach to gaming requirements for connected TV devices' including functionality, features and open standards. The Forum seeks to voice an opinion on the requisite technical and commercial factors for compelling games services, primarily targeting key consumer electronics platforms.

"Casual gaming is clearly one of the great opportunities for Connected TV and has proven consumer interest and willingness to pay," commented Michael Lantz, CEO, Accedo Broadband. "At Accedo we remain committed to the vision of Connected TV, and will through the forum jointly drive gaming and application requirements and standards for any online TV solution".

"Betfair is excited by the opportunity offered by connected television and fully supports the Connected TV Game Forum in its promotion of gaming services that can be delivered over this new platform ," says Simon Miller, CEO, Betfair TV. "Games and Gaming applications will become key revenue streams for manufacturers and operators, and we expect the forum will make a strong case for platform standardisation so that new products can be brought to market quickly and distributed easily."

"Following the success of PlayJam games via digital TV platforms across Europe, Asia and the US, we believe that the next generation of connected TVs presents an even greater commercial opportunity" says PlayJam CEO Jasper Smith. "However, it is essential for manufacturers and other developers to gain a more detailed understanding of the economics and technology in order to create an optimal environment that maximises both consumers' experience and manufacturers' profits."

The Connected TV Game Forum is inviting other gaming companies to join the forum.

DTG Staff  |  05.01.2010

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