Betfair, an interactive betting community, has announced the launch of the first betting application for connected TVs running the Yahoo! TV Widget Engine.
Betfair has created a specialist interactive TV team to lead the development of the TV technology.
"TVs are the centre of home entertainment and live sport on TV drives our business. The way people interact with their televisions is changing. Our investment in this exciting new platform ensures that Betfair is an integral part of the future of Internet-connected TV," says Simon Miller, CEO, Betfair TV Ltd.
"Yahoo! is the trusted partner for publishers who want to take advantage of our global distribution channels and advancements in building a worldwide developer ecosystem for publishing and distributing new and innovative TV Widgets," said Arlo Rose, Senior Director of Product Management and Design, Yahoo! Connected TV. "In those countries that allow it, the Betfair TV Widget provides sports enthusiasts with an online entertainment experience to enhance their sports television watching."
Betfair is demonstrating its betting application at the International Consumer Electronics Show (CES) from 7-10 January.
DTG Staff | 06.01.2010