Freesat is to launch an integrated marketing campaign focusing on Freesat's HD offering ahead of the World Cup that will be broadcast on the service.
The campaign starts on 1 April with a TV advert on ITV1 involving a husband trying to win 'brownie points' from his wife so he can get Freesat to enjoy the World Cup in HD
The advert will be supported by print, digital, PR and social media.
Freesat has also created a dedicated World Cup section of its website featuring a World Cup match planner, World Cup Twitter aggregator and blog featuring guest blogger, pundit Lee Dixon.
Will Abbott, Freesat Marketing and Communications Director comments: "Our new campaign comes at a particularly exciting time for Freesat as we recently passed the 1 million milestone—a fantastic achievement in such a highly competitive market. Being able to get the World Cup in HD, subscription free and across the whole country—no matter where you live—is a brilliant story for consumers. The TV commercial brings humour and a clear voice and personality to Freesat. The website content we've created and the social media activity we're running will help us talk to as many world cup fans as possible and give them a chance to participate."
DTG Staff | 30.03.2010