ESPN has been awarded the mobile highlight rights to all 380 Barclays Premier League matches per season over the next 3 seasons. The rights will allow ESPN to deliver in-match, post-match and customized highlights to compatible mobile phones.
Lynne Frank, Senior Vice President and Managing Director, ESPN EMEA said: "Mobile devices are an indispensible lifeline for football fans, who expect easy, quick access to the latest goals and action wherever they are. Adding these rights will allow us to advance our commitment to delivering great sport across the many screens UK fans use each day. Since we launched ESPN in the UK less than 250 days ago, we have been dedicated to building the foundation of a long-term relationship with UK sports fans. This is another big step in that process."
Premier League Chief Executive Richard Scudamore said, "ESPN's purchase of Barclays Premier League mobile clip rights demonstrates their commitment to the competition and the fans. Mobile is an increasingly important technology as hand held devices become ever more sophisticated, therefore a good offering with a strong partner is important to us both in terms of accessibility and complementing live coverage."
ESPN will announce specific plans and products that utilize these rights and connect viewers to the Barclays Premier League in the weeks ahead.
DTG Staff | 07.04.2010