Sky News creates HD marketing campaign

Sky News is to launch its first major marketing campaign on 10 April in line with the channel's coverage of the forthcoming election.

The initial focus for the creative will be the forthcoming Sky News Debate—one of three televised leaders' debates—which will be shown in high definition.

The campaign features close-up photos of the three main UK party leaders under the headline `Nothing gets you closer'.

The activity will include an on-air campaign covering both Sky's own media, as well as planned airtime on terrestrial networks. This will be supported by a print, radio, online and outdoor campaign.

David Murdin, Director of Sports and News Marketing at Sky, comments: "Sky News has a well deserved reputation for delivering high-quality news first in innovative ways. With a combination of breaking news, insightful analysis and stunning high definition pictures, we want to signal that Sky News is the home of news for the election and beyond."

John Ryley, Head of Sky News, adds: "Sky News' first major marketing campaign underlines that, whether on mobile, online, radio, or now in high definition, Sky News gets you closer to breaking news."

DTG Staff  |  09.04.2010

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