Sky Player is to launch on the Freeview HD platform via Humax Freeview HD digital boxes. These include the UK's first Freeview HD box, the Humax HD-FOX T2, which launched in February 2010, and a Humax HD digital TV recorder planned for the coming months.
The deal will enable existing Sky customers to access on-demand TV in a second or third room, or for new customers to subscribe to Sky directly via a Sky Player TV subscription.
Griff Parry, Sky's Director of On-Demand, comments: "In providing both new and existing customers with more choice and control over how they access Sky content, we continue to harness secure and high-quality distribution platforms like Humax. We know that many Sky homes also have Freeview in other rooms, and this provides a great way for them to enjoy Sky away from their Sky box. And for new customers, particularly those in Freeview homes, it provides an innovative new access point to Sky's high-quality pay TV content."
Graham North, Commercial Director, Humax, adds: "The addition of Sky Player on our Freeview HD boxes ensures Humax is positioned to offer consumers an exciting way to experience digital TV, with great content and a range of home networking and content sharing features."
DTG Staff | 14.04.2010