SES ASTRA to launch 3D demo channel

SES Astra has announced it is to launch "Europe's first 3D demo channel" on 4 May 2010.

Astra's new 3D demo channel will be available free-to-air via Astra's orbital position 23.5 degrees East, and will initially target retailers and installers featuring 3D content including sports, music and entertainment.

Ferdinand Kayser, President and CEO of SES Astra, said: "The new ASTRA 3D demo channel demonstrates the huge advantages of satellite for the transmission of high quality 3D TV signals, and the leading role of SES ASTRA in driving innovations in broadcasting technology. By working closely with leading TV set manufacturers, broadcasters and other industry partners, we once again demonstrate our ability to position ourselves at the forefront of new technological developments, and to bring together key-industry players to foster innovations."

SES Astra will be announcing transmission details for the new demo channel at a later date.

DTG Staff  |  21.04.2010

Previous story  |  Next story