Scottish broadcaster STV is to launch a HD service in time for the 2010 World Cup, the company announced at its annual general meeting on 21 April.
The service will initially be available on DTT and cable TV.
Chairman Richard Findlay said STV's investment in HD is "a result of the improved advertising market". The television advertising market is forecast to be up 21% in April and up 23% in May with preliminary indications for June showing 10% to 20% growth on 2009, according to STV.
Commenting on STV's latest financial results Richard Findlay said: "STV has experienced an encouraging performance in national television airtime revenues, up 17% on last year, and an improving position in the regional television airtime market, up 4%."
DTG Staff | 21.04.2010