Virgin added 41,700 new cable and non-cable customers in the first quarter of 2010, up from 2,300 the previous quarter, according to the company's financial results. Virgin achieved gross additions of 193,100, up 15.5%, resulting in the best quarterly cable customer growth since the merger of Telewest and NTL.
Virgin Media TV subscriptions reached 3,729,600 with broadband subscribers hitting 72,300. Triple Play is taken by 61.9% of the subscriber base and quad-play penetration has now reached 11%.
Neil Berkett, Chief Executive Officer of Virgin Media, said: "This quarter, we added cable customers at our fastest ever rate. A combination of higher gross additions, low churn and increased ARPU enabled us to deliver year-on-year cable revenue growth for the fourth consecutive quarter.
"We are developing our services to exploit our natural network advantage, both now and in the future. More customers than ever before are choosing faster broadband and every day millions of our customers are enjoying the benefits of the video-on-demand revolution we are leading. On average our customers pressed "play" more than two million times a day, every day in the last three months."
DTG Staff | 28.04.2010