Virgin Media exceed 200 million on demand views

Virgin Media exceeded 200 million views of on demand TV content in the first three months (Q1) of 2010, including catch up content from the BBC, ITV, Channel 4, Virgin1 and LIVING, music videos and films. Over 2.1 million Virgin Media homes are now regularly watching TV on demand, an increase of over a quarter of a million homes in a year.

Cindy Rose, Executive Director, Digital Entertainment, at Virgin Media, said: "Watching TV on demand is now part of the nations' daily viewing habits, with millions of people tuning into the TV programmes they love when they want to watch them. As the way people watch TV continues to change, Virgin Media is bringing the best of high definition, 3D and online TV to viewers and we continue to develop innovative new services that will help consumers make the most of the digital world."

Channel 4's on demand service, 4oD, enjoyed a record-breaking three months with nearly 19 million views of catch up content during Q1 2010. 4oD saw its best ever month in March with nearly 8 million catch up views thanks to TV shows including Glee, Shameless and Skins. BBC iPlayer saw over 50 million views during Q1 2010, with EastEnders Live watched on demand by more than a quarter of a million Virgin Media TV customers. ITV Player continued the soaps' catch up success with over 6 million episodes of Coronation Street watched on demand.

Over 2.6 million movies were watched on demand during Q1 2010, including The Hurt Locker, Aliens In The Attic and Inglorious Basterds.

Virgin Media recently launched Virgin Media Online Movies and an online music video on demand service. The company plans to launch an online TV player and its next generation of set-top boxes with TiVo this year.

DTG Staff  |  05.05.2010

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