Selected UK cinemas are to show the last six games of this year's World Cup live in 3D.
Cinema ad agency Digital Cinema Media (DCM) has signed a deal with content provider SuperVision Media to show the games on approximately 40 screens nationwide across the Odeon, Cineworld, Vue and Empire chains from 2 July.
Jeremy Playle, sales director at DCM, which represents 78% of 3D cinemas across the country, said: "With the continual rollout of digital screens, cinemagoers will be able to experience innovative events such as the World Cup in 3D."
Playle added: "This presents a great opportunity for advertisers to engage with consumers and position their brand around something new and exciting."
DTG Staff | 17.06.2010