Cinemas to show World Cup final games in 3D

Selected UK cinemas are to show the last six games of this year's World Cup live in 3D.

Cinema ad agency Digital Cinema Media (DCM) has signed a deal with content provider SuperVision Media to show the games on approximately 40 screens nationwide across the Odeon, Cineworld, Vue and Empire chains from 2 July.

Jeremy Playle, sales director at DCM, which represents 78% of 3D cinemas across the country, said: "With the continual rollout of digital screens, cinemagoers will be able to experience innovative events such as the World Cup in 3D."

Playle added: "This presents a great opportunity for advertisers to engage with consumers and position their brand around something new and exciting."

DTG Staff  |  17.06.2010

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