IP Vision has signed a deal with Betfair TV to bring a live betting application to its FetchTV platform. The app allows FetchTV customers to bet on sporting events as they watch them live on TV.
According to IP Vision, the deal signifies the first time that interactive betting will be made available via a Freeview set top box.
Eddie Abrams CEO IP Vision said: "The connectivity of our SmartBox has been at the forefront of signing this deal with Betfair. As applications for connected TV's and set top boxes become more commonplace consumers will start to embrace them on a much wider scale. Our set top box provides a cost effective way to utilise connected applications such as this one.
He added: "The application will be launched in August and we're confident that this will be the first of many more over-the-top interactive services we can add to the FetchTV platform to ensure our customers enjoy everything that technology has to offer."
Simon Miller CEO Betfair TV: "Our customers thrive on live televised sports—connecting a TV to the internet is becoming commonplace.
With the Betfair TV widget putting a bet on a match, or any sporting event, as the action unfolds takes a few simple button presses on the remote control. Our comprehensive, up to the second odds are ideally suited to this medium."
The Betfair TV app will launch on FetchTV in time for the start of the English Premier League in August 2010.
DTG Staff | 17.06.2010