Lovefilm enters Warner Bros distribution deal

Lovefilm and Warner Bros. Entertainment have signed an agreement for the debut of movie subscription VoD service, WarnerFilms, on Lovefilm's player.

The multi-year pact sees selected new release titles offered via transactional video-on-demand(TVOD)on the same day as the retail release; and all new release movies being offered on a DVD and Blu-ray rental basis 28 days after the retail release.

WarnerFilms provides on-demand access to 28 films a month with seven new titles added every week. The service is available online and direct to Internet-enabled TVs.

Josh Berger, President & Managing Director, Warner Bros. UK said, "This terrific deal underlines our commitment to providing consumers with as many opportunities to view our world class content as possible. Lovefilm subscribers will now enjoy long term, multiple access points to a fantastic selection of new release and catalogue titles, many of which will be available at the touch of a button, 24 hours a day."

Simon Calver, CEO of Lovefilm, added: "We're delighted with this new agreement as it adds significant streamed content to our ever-expanding 'Watch Online' service. It also cements a highly valued long term relationship with Warner Bros. in the DVD rental space and will help us to expand Lovefilm into a hybrid film delivery service that gives our members the titles they want, in the way and time they want to watch them."

Lovelace Consulting  |  22.06.2010

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