YouTube to add STV content

Scottish broadcaster STV and YouTube have entered a deal to make approximately 2,500 hours of STV content available internationally on the YouTube website.

The "STV Player" channel on YouTube will launch this summer and will have its own dedicated channel at www.youtube.com/stvplayer.

As part of the deal, a number of STV programmes will be available shortly after TV transmission as a 'catch-up' service. STV archive content including full length programmes and clips will also be available.

STV is the third British broadcaster, after Channel 4 and Five, to make its catch-up service available via YouTube.

Rob Woodward, Chief Executive of STV, said: "We're thrilled to have entered into a strategic partnership with YouTube, making our content available to a wide audience across the UK and beyond. This deal forms an integral part of our STV Anywhere initiative ensuring that our content can be accessed by the widest possible audience. We're confident that through the availability of high quality unique content, we will extend even further the popular STV brand and our strong range of programming delivered by the STV Player."

Matt Brittin, UK Managing Director for Google, YouTube's owner, said: "We're delighted to be teaming up with another major broadcaster that has decided to make their content available to the YouTube community. TV fans are watching ever more programmes online, and we look forward to working with STV to help them reach additional viewers for their new programmes as well as making their incredible archive widely available."

DTG Staff  |  29.06.2010

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