Switchover boosts confidence in new technology

One in three older viewers say that getting ready for digital TV switchover has boosted their confidence with new technology, according to research published by Digital UK.

The report found that 31% of over-65s in areas where analogue TV has been switched off felt more 'tech-savvy' as a result of converting to digital. Among all ages, 26% said they felt more confident.

Most late converters to digital TV (64%) said they now want to try other gadgets, including digital TV recorders (36%), internet (28%) and the red button service (25%).

Nearly eight out of ten respondents said they were confident making the switch to digital TV and 90% said that digital TV was better or as good as analogue, according to the research.

Respondents were also asked to rate the importance of digital TV as a source of entertainment, with most saying that if forced to choose, they would rather give up going to the cinema, listening to the radio or having a mobile phone than lose digital television.

David Scott, Chief Executive of Digital UK, commented: "It's still early days for TV switchover but there is clear evidence that the benefits of digital TV are welcomed by the vast majority of those who have upgraded, most of whom have found it a straightforward process. It's also pleasing to see evidence that switchover leaves a positive legacy with significant numbers of viewers gaining the confidence to try other technologies."

Michelle Mitchell, Charity Director at Age UK, a new charity combining Age Concern and Help the Aged, added: "TV is a really important part of many older people's lives, and it's clear that for many, updating to digital has brought not only more choice, but also increased confidence when it comes to dealing with technology. The findings of this research confirms our view that with some encouragement, support and experience of the benefits of being online, more of the 6.4 million people over the age of 65 who have never used the internet will choose to come online."

DTG Staff  |  06.07.2010

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