The BBC Trust has concluded that plans to launch dedicated BBC smartphone applications (Apps), for BBC News, Sport and iPlayer, do not require further scrutiny through a Public Value Test (PVT).
The Trust said that the decision follows an assessment of the proposals, including the commissioning of independent research into the Apps market. The Trust decided to carry out an assessment of the plans following representations received from the industry earlier this year.
The Trust's assessment looked at the BBC's plans in four areas: the potential impact of the proposed Apps, the financial implications, whether Apps would involve the BBC in a new area of untested activity, and the duration of the proposed Apps.
Following the Trust's decision, the BBC's Director of BBC Future Media & Technology Erik Huggers announced that the BBC's News App was now available for the Apple iPhone with Apps for Blackberry and Android phones in addition to other devices planned for later in the year.
DTG Staff | 23.07.2010