Sky+HD gained 429,000 customers in the fourth quarter of 2010, reaching 30% penetration, according to the satellite broadcaster's financial results.
One in five Sky customers now takes TV, broadband and telephony, up 36% year on year.
Jeremy Darroch, Sky Chief Executive, said: "We've had another good quarter to bring our financial year to a strong close. Customers are choosing Sky in ever greater numbers, not just for TV but across our entire product range.
High definition goes from strength to strength, with more than twice as many customers as a year ago. At the same time, customers are choosing broader bundles of services, with one in five now taking all three of TV, broadband and telephony. Overall, customers are taking 45% more additional subscription products than a year ago."
Sky has also announced a multi-year output deal which will see Sky become the home of HBO programmes in the UK and Ireland.
Under the agreement, all new HBO-commissioned programmes and series will be broadcast exclusively on Sky channels. HBO productions to be broadcast by Sky will include films 'Game of Thrones', and 'Luck', and future seasons of existing HBO shows such as 'Entourage' and 'Big Love' will be broadcast on Sky channels at the conclusion of their current broadcast rights agreements.
In addition to availability of the new HBO productions airing on Sky channels, Sky's on-demand services will offer access to HBO's library of shows such as 'The Sopranos' and 'Six Feet Under'. Sky will also have right of first negotiation with respect to all future HBO UK co-productions.
Sophie Turner Laing, Sky's Managing Director, Entertainment, News & Broadcast Operations, comments: "We are committed to bringing customers the best possible choice of pay content, whether that's through original UK production or the best of the US. Like HBO, we believe that innovative, high-quality content is worth paying for. We are therefore delighted to have partnered with one of the most renowned names in television. HBO has demonstrated year after year the opportunity for pay television to push creative boundaries and create must see TV. "
DTG Staff | 29.07.2010