Virgin Media Player to launch in beta

Virgin Media has announced the beta launch of its first online and mobile TV player.

Content confirmed for the beta trial include ITV, LIVING, Disney, Cartoon Network, National Geographic, MTV, Comedy Central and Nickelodeon shows.

Cindy Rose, Executive Director of Digital Entertainment at Virgin Media said: "MTV, Comedy Central and Nickelodeon already offer some hugely popular shows on our TV on demand platform so we're delighted to be expanding our line-up across all three screens. We continue to explore innovative new ways to bring our customers' favourite content to them and, with Virgin Media Player, we're making sure they're spoilt for choice."

Throughout the beta trial, Virgin Media's XL TV customers who also have a broadband connection with the company will be able to see the beta Virgin Media Player by registering at Registered Virgin mobile pay monthly customers can also access the Player for an hour a day at no extra charge.

Virgin Media Player on mobile will launch with 4oD content which will be joined by MTV Snax, a made for mobile channel showing programmes such as Cribs, The Hills and Nitro Circus, alongside channels from Nickelodeon and Comedy Central.

Virgin Media Player is set to launch later this year.

DTG Staff  |  29.07.2010

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