ITV Player to launch on PlayStation 3

ITV Player is to become available on PlayStation 3 (PS3) consoles by the end of 2010, following a deal between ITV and Sony.

The deal will see the ITV Player made available to internet connected Sony PS3's and is part of a wider strategy to roll out the ITV Player to platforms beyond itv.com—including games consoles, TV- and mobile-based devices, according to ITV.

The service will be free and ad-funded with ads being sold and served by ITV.

Fru Hazlitt, Managing Director of Commercial and Online, ITV said: "Our viewers want the option to watch their favourite content when and where they choose so distributing the ITV Player, with our rich content, to platforms beyond itv.com will allow us to meet that demand. We're really excited that they will soon be able to access the ITV Player on demand through the PS3 platform."

DTG Staff  |  18.08.2010

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