UK Consumers are spending almost half (45%) of their waking hours watching TV, using their mobiles and other communications devices, according to new Ofcom research.
Despite the growing choice in technology and services available, a growing number of 16-24s (8 percentage points) and over 55s (7 percentage points) say that watching TV is the activity they would miss the most, compared to the 2007 research.
The number of people watching catch up TV services has increased by more than a third over the past 12 months. The proportion of time-shifted television viewing has more than tripled since 2006, from 1.7% to 5.9%. Nearly a quarter of people (22 %) have bought a HD-ready TV set in the last 12 months.
Ofcom's Communication Market Report also revealed that UK broadband take-up has now reached 71%.
Almost a third (31%) of households with internet access used it to watch online catch-up and social networking accounts for nearly a quarter of all time spent on the internet.
Media multi-tasking where, for example, a phone call is made while surfing the internet now accounts for 35% of all media consumed throughout the day and the younger the person, the more media activity is done at the same time, according to Ofcom.
DTG Staff | 19.08.2010