BT and Disney are to launch an ABC TV On Demand service to BT Vision customers in the UK.
The service will offer US series' produced by Disney's network TV production arm ABC Studios, such as "Cougar Town," "Private Practice," "Desperate Housewives," "Criminal Minds" and "Brothers & Sisters," with episodes being made available after their first UK linear TV broadcast window.
ABC TV On Demand is Disney's first launch of an ABC-branded on demand entertainment service outside of the US.
"The ABC brand stands for innovative, high quality US television production. Leveraging this to launch an ABC TV On Demand branded service is a logical next step in our digital distribution strategy," said Catherine Powell, SVP/GM, Media Distribution, The Walt Disney Company EMEA. "Through partnering with successful and like-minded digital media platforms, such as BT, we are able to offer choice to consumers in how and when they enjoy our programming, while maintaining the highest quality of viewing experience."
Marc Watson, chief executive of television and online services, BT Retail, said: "ABC TV On Demand is Disney's first launch of an ABC-branded on demand entertainment service outside of the US. BT Vision customers will be able to start, pause or rewind their favourite shows whenever they want without having to fit in with a broadcaster's schedule or missing an episode. This is just the latest addition to BT Vision's array of on-demand channels including Discovery, National Geographic and MTV."
ABC TV On Demand launches on BT Vision on 15 September.
DTG Staff | 26.08.2010