SES Astra supports introduction of 3DTV in Europe

SES Astra has announced today a new initiative to support the introduction of 3D television in Europe. As part of the initiative, the industry reached a common understanding of the minimum technical specifications for the introduction of 3DTV and broadcasting.

Initial satellite 3D transmissions will use either the side-by-side (for 1080i resolution) or top-bottom (for 720p resolution) formats which make them compatible with existing High Definition (HD) set top boxes.

Free-to-air 3D services will be signalled using mechanisms defined under an updated DVB standard which will allow automatic switching of the display from 2D to 3D and from 3D to 2D broadcasts.

Ferdinand Kayser, President and CEO of SES Astra, said: "We are very pleased with the results of our initiative which represents a major leap in the introduction of 3D television across Europe. By working closely with our broadcast customers and the consumer electronics industry, we are again demonstrating our ability to bring together key-industry players to drive innovation in the field of broadcasting technology."

DTG Staff  |  03.09.2010

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