Project Canvas has announced that 'YouView' will be the brand name for its free-to-air connected TV service launching next year with current Project Director Richard Halton appointed as Chief Executive Officer of the newly formed company YouView TV Ltd.
Halton takes responsibility for the new company with immediate effect, working alongside Kip Meek, who was appointed Chairman in August.
"YouView is a brilliant new subscription-free TV service which combines the best TV with on demand services and internet content. I am delighted to be leading the team who will make it a reality and think it will change the way we watch TV forever," said Halton.
Kip Meek, said: "YouView is key to ensuring that everyone in the UK benefits from next-generation TV and the UK has a competitive market. Viewers will get more choice whilst broadcasters and content providers both national and local will get a fantastic new means of finding audiences."
YouView, which expects to launch in the first half of next year, will introduce a programme guide that goes backwards as well as forwards, allowing viewers to see programmes they've missed in the last 7 days.
YouView set-top boxes will include a Personal Video Recorder (PVR) and programme search function, the service is also planning to offer an applications store.
DTG Staff | 16.09.2010