Sky is to launch Sky Atlantic HD, a new entertainment channel showcasing US programming.
Following Sky and HBO's multi-year output deal announced in July, Sky Atlantic HD will air all of HBO's new series exclusively in the UK and Ireland. HBO shows to be featured on the channel include Boardwalk Empire, Game of Thrones, Luck, and Treme.
Classic HBO shows such as The Sopranos and The Wire will be offered to Sky customers via Sky's on-demand platforms, including the soon-to-launch Sky Anytime+ service.
In a separate deal with Lionsgate Television, Sky Atlantic HD will be the UK home to new series' of Mad Men from 2011.
The channel will also offer a range of UK programming, with Sky to reveal further details in due course.
Sophie Turner Laing, Sky's Managing Director, Entertainment, News & Broadcast Operations said: "Sky Atlantic HD will be an extraordinary TV channel. It will have compulsive television that pushes creative boundaries and tells great stories.
"The addition of Sky Atlantic completes a fantastic portfolio of entertainment channels including Sky 1 HD, Sky Arts, Living and Sky Movies. Together, our channels will bring customers high-quality programming that is worth paying for."
Sky Atlantic HD will launch on Sky in early 2011.
DTG Staff | 01.10.2010