Freeview tops 60 million sales

Freeview equipment sales have surpassed 60 million, according to figures released by the free-to-air TV service.

Freeview HDTVs accounted for 15% of all TVs sold this summer, Freeview predicts its HD service will reach a quarter of a million homes this month.

The announcement coincides with recent findings from BARB that just under a third (31%) of Freeview homes now have Freeview+.

Ilse Howling, Freeview's Managing Director said: "From recording your favourite TV series in high definition to giving you access to the most watched TV channels, Freeview offers essential TV for everyone, for free."

The news comes as Ofcom announced sales of DTT enabled equipment reached almost 3.1 million units in the second quarter of 2010, up by 14% on Q2 2009. Ofcom's quarterly Digital Television Update report revealed in the year to Q2 2010 just over 14 million DTT units (IDTVs and set-top boxes) were sold, compared to 13 million in the previous year, an increase of 7.4%.

Q2 2010 sales data from Freesat show that unit sales had reached around 1.25 million by the end of June, up from 1 million units in Q1 2010. Over three-quarters (80%) of Freesat decoders sold supported HD services.

Ofcom also reported UK digital television take-up had reached 92.7% in the quarter, up by 2.9 percentage points year on year. Eighty percent of all TV sets in households had converted to digital television by the end of Q2 2010 meaning 20% are continuing to receive analogue terrestrial broadcasts.

DTG Staff  |  07.10.2010

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