Red Bee Media has entered into a partnership with ITV to store and deliver its programming across VoD and catch-up platforms.
Under the agreement, Red Bee will deliver content to ITV Broadcasting, Amazon, BT Vision, iTunes, ITV.com and Virgin Media.
For ITV Broadcasting, Red Bee will provide digital workflows of scheduled programmes and will deliver these to ITV's transmission centres. The deal will also include the management of existing ITV archive content.
Red Bee's digital workflow platform enables ITV to control and manage its media, metadata and workflows through a services oriented architecture (SOA) based interface.
Helen Stevens, Director of Broadcast Resources at ITV says: "The appointment of Red Bee Media gives us access to sophisticated technology and expertise that is essential for ITV's content to take its place on the various emerging video platforms and to grow its digital media offering."
Bill Patrizio, Chief Executive, Red Bee Media, adds: "We are delighted to be appointed to ITV's media management business following on from our earlier appointment to manage the media workflow of ITV's iPhone web application. The content partnership with ITV is a significant achievement for Red Bee Media which already, through its state-of-the-art media facility, works for an array of leading broadcasters including BBC, Channel 4, Five, UKTV and VMtv."
DTG Staff | 08.10.2010