LoveFilm is to become available on Sony Playstation 3 (PS3) in the UK, following an agreement between the European film subscription service and Sony Computer Entertainment Europe.
The partnership will allow LoveFilm subscribers to stream film titles directly to their TVs, through internet-connected PS3s.
LoveFilm Chief Executive, Simon Calver, said: "This is game-changing for LOVEFiLM and transformational for the UK home entertainment market as a whole. PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray & games rental by post."
"We know there is a huge interest within our audience for film, and so the addition of LOVEFiLM to our current range of services is a very natural fit and one which significantly enhances the value proposition of PlayStation 3," said Ray Maguire, MD of Sony Computer Entertainment UK.
LoveFilm is currently available on Sony Bravia Internet Video TVs, Blu-ray players and Blu-ray Home Theatre kits.
DTG Staff | 13.10.2010