Sky Anytime+, a new internet delivered video-on-demand (VoD) service, is being rolled-out to Sky+ HD customers from 26 October.
Sky+HD set-top boxes will be able to connect to the Sky Broadband network to access the on-demand service.
Once connected, customers can access an updating library of content including films, TV 'box-sets' and documentaries, which they can 'pull' to their TVs to watch on demand.
As well as offering content from Sky Movies, Sky Sports, Sky Arts and Sky 1, the service will also offer a selection of programming from third party channels.
Stephen van Rooyen, Sky's Deputy MD of Marketing, comments: "Sky Anytime+ demonstrates the benefit of being able to use the best combination of distribution platforms in delivering what our customers want. Through Sky Broadband customers can now explore a rich library of programming to watch on-demand through their TVs. Meanwhile satellite continues to satisfy the increasing demand for high bandwidth services like HD and 3D, and Sky+ continues to help customers define their own schedules from the best of the week's TV."
The confirmation of the launch of Sky Anytime+ comes as Sky reveals its financial results for the 3 months ending 30 September 2010. During the quarter Sky added 96,000 new TV customers, taking its total customer base to 9,956,000.
In four years almost 30% of Sky customers have signed up to Sky Broadband with 2,802,000 now taking the service. During the quarter, Sky also extended its High Definition (HD) reach, with over 3,154,000 homes now able to access the service.
"We're introducing Sky Anytime+ against the backdrop of another really strong quarter for Sky Broadband with our fastest growth in over two years. Customers are responding to our mix of high quality, great value broadband products. At the same time we continue to increase the number of our TV customers, with millions now opting to take our state-of-the-art Sky+HD box."
DTG Staff | 22.10.2010