YouView has announced its agency line-up ahead of next year's launch.
YouView has appointed Adam & Eve as its advertising agency to create through-the-line advertising and communications. OMD has been appointed as YouView's planning and buying agency and Momentum will act as YouView's specialist retail and experiential marketing agency.
The teams are tasked with coordinating the brand launch and rollout of YouView across all media and channels by the middle of 2011.
YouView Marketing Director Tim Hunt said:
"We believe YouView will transform the way people watch TV forever and have assembled a highly talented agency team to help deliver this.
"Adam & Eve is one of the most creative and dynamic new agencies in the UK and we are hugely excited about its plans for YouView. Similarly, Momentum and OMD have demonstrated real leadership in the sector and have a track record of delivering high impact campaigns. With the right people in place, the hard work starts now—we are all now focused on bringing YouView to life for viewers."
DTG Staff | 04.11.2010