Sky has reached its target of 10 million TV customers, with the service now in 36% of households in the UK and Ireland.
Around a third of customers have now upgraded to high definition TV while almost a quarter take Sky's broadband and home phone services as well as TV.
Jeremy Darroch, Sky's Chief Executive, commented: "To be the choice of 10 million families is a big achievement for the whole team at Sky. It's the result of a constant appetite for change and years of hard work behind the scenes to give our customers a great entertainment experience. But perhaps an even bigger achievement is the transformation of our business, which means we now have more ways to grow than ever.
"Sky has always been a forward-looking company and we will push on from here by continuing to invest in content and innovation. That's the best way to satisfy existing customers and create new reasons for people to join in and take more from us."
DTG Staff | 08.11.2010