YouView has formally invited expressions of interest from content providers, looking to make their content available on the internet-connected TV service.
According to YouView, the move marks the launch of an ongoing industry engagement programme, the first phase of which will focus on identifying a small number of audio and video on demand content providers that can closely work with the YouView technical team to develop and test the processes for making content available via the service.
The programme will be extended to other types of content, including web applications and IP channels.
YouView is also inviting expressions of interest from technology and service providers that are able to support content provision via YouView.
Richard Halton, CEO, YouView, said: "I'm delighted to launch our industry engagement programme and look forward to seeing the response from across the UK's rich and vibrant content community. Our ambition is to open up the TV screen to content providers who until now have been unable to build an audience, bringing viewers a brilliant choice of content.
"YouView is creating an open environment for content providers to play in and this will take some technical innovation. To develop the most effective processes for content providers we need to at first work closely with a few that can prove our model and ensure it's scalable. Our plan is to extend the programme out as we start to build common expertise and get more great content on board."
DTG Staff | 11.11.2010