Apple's iAd network comes to Europe

Apple is to expand its iAd mobile advertising network to the UK and France this December, with Germany to follow in January.

iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content.

"We're thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers," said Andy Miller, Apple's vice president of iAd. "In just four months, we've doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue."

DTG Staff  |  19.11.2010

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