FetchTV adds interactive betting app

IP Vision's FetchTV platform has gained its first interactive app with the launch of Betfair's football betting service.

The app allows FetchTV customers registered with Betfair to place bets on UK/European matches in-play, and at any other time. According to IP Vision, this is the first interactive TV betting service to be made available via a Freeview set-top box.

Simon Miller of Betfair commented: "The FetchTV platform offers our customers a great way of betting on live sports from the comfort of their armchairs. We see OTT services as a great way of delivering a first-class, live and interactive entertainment experience to sports fans and plan to launch other sports apps on the FetchTV platform in due course."

David Bloom, Commercial Director, IP Vision added: "Developed by Betfair specifically for FetchTV customers, this is the first app of its type for the Freeview market. It is just the first in a long line of apps that we expect to launch on the FetchTV platform in order to provide our fast-growing customer base with an even richer, connected entertainment service."

DTG Staff  |  10.03.2011

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