IP Vision's FetchTV platform has gained its first interactive app with the launch of Betfair's football betting service.
The app allows FetchTV customers registered with Betfair to place bets on UK/European matches in-play, and at any other time. According to IP Vision, this is the first interactive TV betting service to be made available via a Freeview set-top box.
Simon Miller of Betfair commented: "The FetchTV platform offers our customers a great way of betting on live sports from the comfort of their armchairs. We see OTT services as a great way of delivering a first-class, live and interactive entertainment experience to sports fans and plan to launch other sports apps on the FetchTV platform in due course."
David Bloom, Commercial Director, IP Vision added: "Developed by Betfair specifically for FetchTV customers, this is the first app of its type for the Freeview market. It is just the first in a long line of apps that we expect to launch on the FetchTV platform in order to provide our fast-growing customer base with an even richer, connected entertainment service."
DTG Staff | 10.03.2011