NDS enables operators to bring brands to companion devices

NDS has launched a new delivery platform to enables TV operators to extend their offering to companion devices through third-party applications.

The NDS Service Delivery Platform (SDP) provides an open API that acts as an interface between apps on devices, a service provider's TV platform and social networks or other internet content. Providing a standard web services interface, the SDP enables the development of applications to complement or control the TV viewing experience.

"The NDS SDP enables operators to harness the creativity of the thriving app developer community. The key to the platform is the two-way communications model, enabling not only content on devices, but that crucial link between the device and the operator platform—including the set-top box, so that it becomes a companion to the viewing experience," said Nigel Smith, VP and Chief Marketing Officer, NDS. "The SDP fosters a symbiotic relationship that allows operators to drive service adoption through the apps, whilst enabling developers to generate revenue and providing subscribers with an enriched experience."

The NDS SDP is compatible with existing TV platforms and STBs.

DTG Staff  |  10.03.2011

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