LOVEFiLM extends connected TV reach

LOVEFiLM has launched its WatchNow video service on Oregan Networks' Onyx media browser, enabling LOVEFiLM to become available on a broader cross section of internet-connected televisions and set-top boxes.

The new partnership with Oregan Networks will expand LOVEFiLM's current service distribution to new connected devices including Cello iViewer televisions and DigitalStream DPS-1000 set-top boxes.

The LOVEFiLM WatchNow application for Onyx media browser powered devices is available both as a pre installed app for newly manufactured TVs and STBs, and as a remote upgrade to existing devices in homes.

Simon Calver, LOVEFiLM's CEO, said: "This agreement is another significant step forward in our strategy to offer the LOVEFiLM service through as many internet-connected devices as possible, enabling us to deliver thousands of films and TV shows to our members. Oregan and LOVEFiLM have combined their leading technologies and content to create an application for an open platform meaning that we now have the ability to easily—and quickly—offer the LOVEFiLM service through even more internet-connected devices in the future."

LOVEFiLM already offers movies and TV episodes to watch online via the LOVEFiLM Player and on internet-connected devices including Sony and Samsung televisions and more recently the PlayStation.

DTG Staff  |  15.03.2011

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