Number of 3D channels to top 100 by 2015

The number of 3D channels worldwide will increase to over 100 by 2015, according to research firm In-Stat.

3D channels have been launched in North America, Europe, and Asia in 2010. In addition to linear TV channels, 3D content is being made widely available on pay-TV providers VOD systems, according to In-Stat.

"Pay-TV providers around the globe who have HD systems in place have jumped on the 3D content being made available to them at a faster rate than many had expected," says Michelle Abraham, Principal Analyst. "Many took advantage of the World Cup 3D coverage to test transmission of 3D over their networks, and some of them have now launched transmission of regular 3D TV channels. The competitive nature of pay-TV ensures that once one pay-TV distributor in a country is offering 3D, the others need to be fast followers unless they want to lose their top-tier customers."

Other findings from In-Stat's '3D TV Services: It's a Small World' report reveal that live event coverage will grow in 2011 and the largest number of 3D channels are currently available in Europe, where the large number of pay-TV providers play a role.

DTG Staff  |  16.03.2011

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