Argos to launch TV home shopping channel

Argos is preparing to launch a new home shopping channel on digital TV this Summer.

According to Argos, the new TV channel will enable customers to explore the benefits of products in more depth than traditional print or online channels allow.

Argos intends to launch its TV shopping channel initially on Sky, and will be responsible for all the production and the content of the channel.

Argos Managing Director, Sara Weller commented, "The launch of our new TV channel will see us really delivering on our commitment to offer our customers a whole range of convenient ways to shop with Argos.

"Our most recent catalogue launch, in January, was the first to fully integrate our growing Twitter and Facebook communities, where customers can access our products, share ideas and discover lots of engaging content. Our ability to connect between channels means that the content we will be producing for Argos TV will also have wider potential applications online and in store, adding further to customer choice, value and convenience."

DTG Staff  |  17.03.2011

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