OTT-to-the-TV viewers will outnumber IPTV viewers by 2013, according to recent research from Informa Telecoms & Media.
Informa forecasts that by 2015, 380 million people globally will view online video via connected devices such as TVs, games consoles or set-top boxes from the likes of Apple and Google.
According to Informa, this growth will be driven by the popularity of services such as BBC iPlayer and Netflix. In contract Informa predicts 163 million users will be watching managed IPTV services from the likes of Verizon, BT and Orange in 2015.
"It's abundantly clear that viewing online video via connected devices will be both a long-term and mass-market activity. All of the key ingredients for uptake of these services are in place. It's just a case of consumers getting used to the idea of using them, something that will be driven by the availability of big brands like the iPlayer, and marketing pushes from the device manufacturers." comments Giles Cottle, senior analyst at Informa Telecoms & Media and lead author of the Internet traffic and services research.
In the UK, there are already more OTT TV viewers than IPTV viewers, and by 2015, 3.6m people will be watching managed IPTV and 27m will be watching online video via the TV, according to Informa's research.
DTG Staff | 22.03.2011