Filmflex and Channel 4 introduce 'download to rent' option

FilmFlex Movies and Channel 4 have launched a 'download to rent' option on Film4oD, Film4's online film-on-demand service in the UK.

The new service, which saves the movie to the users' computer, will enable Film4oD viewers with low bandwidth or those travelling or abroad, to watch films offline. The new functionality also allows users to begin watching their selection while the film is being downloaded.

The download to rent service launches with new DVD releases Attack The Block and Arthur.

"FilmFlex continues to innovate using the latest technologies to allow our clients to offer the very best movie service to their customers", said Jeff Henry, Chief Executive Officer at FilmFlex. "Download to rent is yet another enhancement of our offering to our brand partners as we continue to extend FilmFlex's leading white-label position into new platforms and new markets."

Julia Wrigley, Head of Film4 Channel added: "Video on demand continues to soar in popularity with viewers enjoying the freedom to watch their preferred content on their own terms. We're excited to extend our relationship with FilmFlex to offer 'download to rent', further strengthening the viewer experience alongside the Film4oD online streaming and Film4 channel."

DTG Staff  |  26.09.2011

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