YouView has published its draft User Interface and Search Policy for consultation with industry.
The policy details YouView's approach to allocating positions to video on demand content providers in the YouView User Interface (UI).
According to the proposed policy, at launch the UI will give appropriate prominence to Public Service Channels and services 'with the greatest audience reach, determined on an objective basis and using recognised industry methodologies'. Post launch, YouView will allocate listings and UI positions on a first come, first served basis.
Digital Multiplex Operators Limited (DMOL), the company owned by the operators of the six digital terrestrial television (DTT) multiplexes; BBC, Channel 4, ITV and Arqiva will be responsible for logical channel numbers for DTT content on the platform.
According to YouView, the User Interface and Search Policy aims to ensure that positions in the YouView User Interface and search results are awarded on a fair, reasonable and non-discriminatory basis. YouView said that the policy has been developed with reference to the principles set out in the Ofcom Code of Practice on Electronic Programme Guides.
The industry consultation period will close on 4 November 2011. After this date YouView will review and consider the responses it has received, and taking these into account, will publish a final version of the UI Policy.
DTG Staff | 26.09.2011